AVA Rx
nitro digital's AI-powered ABPI compliance checker
Set Evaluation Criteria
Configure the criteria for the content you want to analyze
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Note: Mixed/Unknown defaults to Public risk rules
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Please select at least one channel
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Please select a license stage
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Please select a value transfer option
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Upload documents or paste text, and review your evaluation criteria
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Current Evaluation Criteria
Audience:
Purpose/Intent:
Channel:
Geography:
License Stage:
Development Stage:
Value Transfer:
Materials:
Product Type:
Branding:
Claims Type:
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Analyzing Content
Checking for ABPI compliance violations...
Compliance Analysis Results
Detailed markup and recommendations
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Critical
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Warnings
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Info
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Submission Guardrails
Additional compliance requirements for submissions to health technology assessors and insurance appraisers:
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Clear Labelling: Ensure the document is clearly labelled as "For submission to [HTA/insurer name]" and not distributed outside that context.
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Data Substantiation: Claims and economic arguments must be substantiated with robust data (peer-reviewed or accepted HTA modelling standards).
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Objective Language: Avoid superlatives ("best," "first," "only") and any marketing tone. Stick to objective, factual language.
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No Promotional Branding: Do not include promotional branding, slogans, or imagery. Company/product identification should be functional only.
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Pre-licence Products: For pre-licence products, restrict content to factual, non-promotional information (e.g., mechanism of action, study design).
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Value Transfer Compliance: If the submission includes value transfer or joint working arrangements with the NHS or insurers, ensure contracts and ABPI disclosure obligations are met.
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Audit Trail: Keep an audit trail — submissions may be scrutinised later in a complaint.
Comments & References
No compliance issues detected